Dr. Roberto Perez-Franco, Director of the MIT SCS Lab, gave the Keynote Presentation at LaunchPAd 2016, the annual user group conference of PowerAdvocate, dedicated to supply chain topics relevant to the energy industry. The presentation, "Rethinking your supply chain strategy", was delivered to an audience of practitioners from the power, oil and gas sectors. Copies of the book of the same name were distributed to the participants.